![]() Here you’ll find closely related keywords, but not just any old related keywords… trending keywords. Simply type in your search, then scroll down to the related queries section. Whilst you can also see how a keyword is trending by using the Google Keyword Planner, Google Trends will show you newly trending keywords. Google Trends can also help you avoid using keywords that are declining in popularity. If you used a regular keyword research tool, you wouldn’t see these valuable trends, just a search volume. Using the related topics element of this tool helps you find keywords that are becoming popular, so you can create content around the very subjects that people are searching for. Expanding the date range will also help you identify seasonal keywords, and avoid them if you wish. ![]() You can adjust this to show trends for a longer period if you wish, which will help you distinguish between trends and fads. If you’re wondering how to use Google trends for SEO, simply type a keyword into the search bar, and you’ll see the search trends for that keyword over the past 12 months. Here’s what it can do… Find search volume trends Google Trends can be used in a number of ways to boost SEO. Here’s a look at how this tool can enrich your search engine optimisation efforts by delivering insightful keyword data. First launched in 2006, Trends has been through a variety of updates. Google Trends is a free Google tool that helps you see how popular specific searches are in Google and YouTube. What Is Google Trends and How Can it Help with SEO? October 14th 2021 | By Sarah McInerney
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